EASE Hires Ex-GE Capital Finance Leader to Scale Innovative Medical Equipment Access Model
Rotterdam, Netherlands (August 19, 2025) – EASE, the leading provider of Equipment-as-a-Service solutions enabling healthcare providers to access life-saving medical equipment, has appointed Salih Unal as Chief Financial Officer and a member of the management board of EASE Holdings BV. This leadership move is a critical step in advancing EASE’s ability to meet accelerating demand from hospitals and clinics for reliable, flexible access to the latest medical technology.
Unal brings more than two decades of global financial leadership experience, including senior roles at GE Capital, the world’s largest industrial finance business at the time, and, most recently, as CFO of REM People, a high-growth company applying AI and analytics to retail performance. He has led complex financial transformations, international M&A transactions, and capital structuring initiatives across multiple sectors. His international career has spanned the US, UK, France, Italy, Turkey, and Australia, equipping him with deep cross-border financial expertise.
EASE is entering a new phase of growth, expanding its pay-per-use model to meet the urgent need for accessible, high-quality medical equipment, particularly in Africa. Recent deployments include an advanced MRI diagnostic imaging system in Akwatia, Ghana; two da Vinci surgical robots - one in KwaZulu-Natal and one in Mpumalanga, South Africa; and a PET-CT scanner at the Precision Nuclear Oncology and Theranostics facility (PNOAT) in Rustenburg, South Africa. These advances, alongside a landmark debt financing facility from Standard Bank, underscore EASE’s commitment to delivering financially sustainable and scalable healthcare equipment solutions.
“Salih joins us at a defining moment as we scale up a platform that is fundamentally reshaping how healthcare providers across Africa and beyond access cutting-edge medical technology,” said Kanyinsola Oyeyinka, CEO of EASE. “We are building a system that aligns capital, clinical need, and operational delivery. Salih’s experience—particularly his track record in managing capital-intensive projects—will strengthen our institutional engagement and help build the financial foundation for long-term growth.”
In his new role, Unal will lead the development of EASE’s next-phase financial architecture —enhancing capital efficiency, designing new funding instruments, and driving the company’s regional expansion as it strengthens partnerships with hospitals, governments, and financial institutions. Unal will be based in Rotterdam, working closely with regional teams across Africa and Europe.
“Steering EASE’s financial strategy at this critical moment of expansion is a rare opportunity to operate at the intersection of finance and health impact, where capital innovation directly enables better patient outcomes,” said Salih Unal. “I look forward to helping drive the company’s next chapter through more adaptive capital strategies and deeper institutional partnerships. I’m excited to bring capital innovation closer to patient impact across Africa’s fast-growing health systems.”
About EASE®
EASE’s Equipment-as-a-Service (EASE) platform provides healthcare organisations with cost-effective access to state-of-the-art equipment on flexible, pay-per-use terms. Through its unique model, EASE enables hospitals and clinics to obtain critical medical equipment without large upfront investments or reliance on limited credit, allowing them to expand patient services and improve outcomes. EASE Holdings BV, headquartered in the Netherlands, oversees EASE operations across multiple African markets and is actively expanding its reach to drive sustainable improvements in healthcare delivery.
Media Contact:
Cydney Bell – EASE
press@easeglobal.com | +254 791 854841